Every industry has its own terminology for different groups, segments and kinds of products that exist in that field. Sometimes those terms spill over into the mainstream and become part of the conversation among consumers. Think of “wearables”, “SUV’s” or IP addresses. These all started out as terms used inside various industries and crossed over into the retail landscape and general use.
Sometimes there’s no need to ask marketers to come up with a better term than what you already have.
Our recent announcement about the JIVR Premium Reseller Programme got a fantastic response and we’re excited about the great feedback we got from retailers and distributors across Europe. At the request of several of our new partners, we’re sharing something here that was part of the package of materials we prepared for prospective members of the JIVR PRP.
August is supposed to be about vacation time but for us it's delivery time. We made our first delivery to a Kickstarter backer at the beginning of the month and, honestly, it’s hard to say who was happier. What do you think?Presenting a shiny new JIVR to our very first Kickstarter backer from 2015 was a fantastic experience and we look forward more smiles and excited unboxings over the next month or so as we work our way down the list of others who have patiently waited their turn.
There's been a lot going on here at JIVR in the last few weeks and one of the things that has kept us busy was organising our new European sales and support team. Coordinating everything was a real challenge but we are excited to announce that we've got everyone and everything in place now and what a team it is!
These are exciting times #HereAtJIVR as we have finished our JIVR Beta Test Period. In the past 12 months, we have shipped JIVR Beta Bikes to over forty cities on three continents and traveled thousands of kilometers delivering them in person.