Every industry has its own terminology for different groups, segments and kinds of products that exist in that field. Sometimes those terms spill over into the mainstream and become part of the conversation among consumers. Think of “wearables”, “SUV’s” or IP addresses. These all started out as terms used inside various industries and crossed over into the retail landscape and general use.
Sometimes there’s no need to ask marketers to come up with a better term than what you already have.