JIVR CCO Edward Vlutters talks about EUROBIKE 2019

JIVR CCO Edward Vlutters talks about our appearance at EUROBIKE 2019 JIVR will be one of the exhibitors at the 2019 edition of EUROBIKE and Edward Vlutters, our CCO, will be among those representing us there. As the biggest industry event in Europe approaches, here’s what Edward had to say in response to a few … Read moreJIVR CCO Edward Vlutters talks about EUROBIKE 2019

Casual clothing for casual cycling

Too many people associate “biking clothes” with form-fitting synthetic materials that make you look like you’re training for the next Tour de France. While this is of course a particular category of cycling clothing, our purpose here is to shift the focus to a different group of riders—urban commuters.  The distinct and different needs of … Read moreCasual clothing for casual cycling